It's not just about what it looks like,
It's about how it works.
It's a space on the Internet that gives the world a window into your business.
The purpose of business is to make customers and should not be confused with the goal of making a profit.
You're really not in business to make a profit, but you're in business to render a service that is so good that people are willing to pay a profit in recognition of what you're doing for them.
It needs to be earned, and it is the measurement of how much value a business adds to the lives of others.
"Quality is not the absence of defects as defined by management, but the presence of value as defined by customers."
All economic value is in the eye of the beholder.
"The value of goods arise from their relationship to our needs, and is not inherent in the goods themselves..."